How to Get Started As a Freelance Copywriter

What does it take to be a successful freelance writer? Besides the talents you were born with or don’t have, there are a few things you can do for yourself.

Here are five things to get you started as a freelance writer

1. Let’s Get Started!

The hardest is also the easiest. Many people talk about becoming a freelance writer, but never get around to actually doing anything. There are many ways to get started. You can start promoting your writing services on sites like Fiverr. Or, if you have a portfolio or samples of your work, you can visit Constant Content, Elance, or one of the many freelancing sites on the web. Once you get some real writing jobs, it’s easier to approach advertising agencies because you’ll have something to prove you can really write.

2. Know who you’re writing for

If you’re just starting out, try writing articles you know a little about. But what now? Who or what is your target audience? Who wants to read your articles? Which parts of the internet do they visit most often? Once you know the specific group of people you want to reach, it’s time to write your article and appear in front of them. For example, if you’re targeting teens, you’re not going to present your article to soccer moms in their 20s or 30s. Know where to show your work.

3. Learn how to write good headlines

If you want to be successful in copywriting, one of the things you need to know is how to write persuasive headlines. Some even say that this is the most important part of copywriting. After all, if the headline doesn’t motivate the reader to read on, all your work is pretty much for nothing. Look online for advice on what a successful headline should look like and don’t be afraid to experiment.

4. Have your own website

No matter how you choose to start your career as a copywriter, one thing is certain. For long-term success, you must have your own website. A place to showcase only your work and services. With WordPress you can easily put together such a site. This will let people know that you are a professional and take copywriting seriously.

5. Remember the “3 Ps”

Last but not least, practice, practice and practice. Never stop learning your craft. Study copywriting gurus and mimic them – don’t plagiarize them in the process! Find out what works for them and why. Then incorporate it into your writing style.


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